Marketing and Communicating with Customers (Part 1)
1. Create a website where customers can look at and order subscriptions.
2. Purchase ads to get more customers to see your site, if desired.
While you could choose to design your website yourself, it’s easy to
use a platform that will help you through the steps of building a
website, like Wix or Weebly. Create tabs on your website, like "About
Us," "Products," or "Contact Us," to make it easy for your customers to
find the information they need. Make sure your website is easy to use
and visually attractive so potential customers will be more interested
in your product.
- Create easy payment options on the website so customers don’t have to struggle to order their subscription.
- Choose a professional and clean design.
Some people like taking out online ads to get their product in front of
as many people as possible. You can do this through regular websites,
blogs, social media pages, you name it! If you do want to look into
taking out an online ad, Google Ads is a great place to start.
3. Create social media pages for your business to spread the word.
Social media is one of the best ways to market your subscription
business to lots of potential customers. Make an Instagram, Facebook, or
Twitter account (or all three!) for your business and post content
regularly to attract more views and interest. Post your website's
address on your social media pages so they can find it easily.
- For example, posting something on your social media business page 1-2 times a week will help you build a following.
- Keep your business accounts professional and your posts related to your topic.
- If you started a book subscription business, you might take a picture of some of the books you're sending out with the caption, "Looking for a great read? We'll deliver them right to you!"
- Promote a beauty subscription business by taking pictures of different beauty products you offer with a little tidbit of information about why they're great in the caption.