Planning the Business
1. Come up with a subscription idea that you feel passionate about. This could be a subscription business based around fitness, food, clothing, books—you name it! It’s important that you’re truly passionate about your idea so that you’ll want to continuously think of new ideas for your subscription’s topic. For example, you might decide to start a yard maintenance subscription business where people choose how often they’d like their lawn mowed or their gardens tended. You might create an art subscription business where you find a few great pieces of art each season and send them to your subscribers. 2. Decide what you’ll offer customers to make you stand out. For your subscription business to be successful and become popular, think of what you’ll be able to give customers that they can’t get anywhere else. This could be a customized set of items, expert advice, or an item or experience that only works through the subscription method. For instance, maybe you offer a curated selection o...