Marketing and Communicating with Customers (Part 2)

4. Start a referral campaign so customers will find you more business.

Tell your current customers that if they refer a new customer to the subscription business, both them and the new customer will get a discount on their subscription. You can do this by posting a blurb about it on your website or sending them an email with the information. This is a great way to motivate current customers to find new customers for you through their own social media pages or word of mouth.

5. Provide great customer service to make sure that you keep customers.

If you’re not responsive to each customer’s questions or problems, or you don’t follow up with them after they purchase a subscription to let them know more details, you might lose the customers you gained. Be as transparent as possible and keep your current customers in the loop. If they contact you with an issue, try to respond within a day or two so they feel like they’re being heard and helped.

• Encourage your customers to give you feedback about things that are working well or things that could be improved, especially when you’re first starting out.

6. Create a way for your customers to contact you easily.

The best way to do this is to have a “Contact Us” page on your website so all of the communication is done internally. You could also provide an email or phone number for your customers to contact you directly. This lets them know that you take their questions and concerns seriously.

• Show your contact information on your social media pages as well.